Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and «hot buttons». Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
In this frank, funny, and often challenging memoir about life in and out of the church, twenty-something Patton Dodd reveals his quest for an authentic experience of God. On his journey he attempts to pinpoint and justify his belief in God, first with the fervent absolutes that characterize a new believer’s faith but then with a growing awareness of the cultural complexities that define his faith and encompass his understanding of Christianity. When a spiritual awakening in his last year of high school wrenches Dodd out of his rebellious party days, he embarks on a quest for God. He exchanges pot smoking for worship dancing, gives up MTV for Christian pop, and enrolls at a Christian university. Soon, however, he finds himself ill at ease with the other Christians around him and with the cloying superficiality of the Christian subculture. Dodd tells his story in contradictory terms—conversion and confusion, acceptance and rejection, spiritual highs and psychological lows. With painstaking honesty, he tries to negotiate a relationship with his faith apart from the cultural trappings that often clothe it. Dodd’s moving story paints a nuanced and multilayered portrait of an earnest quest for God: the hunger for genuine faith, the bleak encounters with doubt, and the consuming questions that challenge the intellect and the soul. This is a story that will resonate with the emerging generation of young adults attempting to break new ground within their own faith tradition.
"I join the ranks of those who are angry, because I have watched as the faith I love has been taken over by fundamentalists who claim to speak for Jesus but whose actions are anything but Christian." —Robin Meyers, from his «Speech Heard Round the World» Millions of Americans are outraged at the Bush administration's domestic and foreign policies and even angrier that the nation's religious conservatives have touted these policies as representative of moral values. Why the Christian Right Is Wrong is a rousing manifesto that will ignite the collective conscience of all whose faith and values have been misrepresented by the Christian Right. Praise for Why the Christian Right Is Wrong: «In the pulpit, Robin Meyers is the new generation's Harry Emerson Fosdick, George Buttrick, and Martin Luther King. In these pages, you will find a stirring message for our times, from a man who believes that God's love is universal, that the great Jewish prophets are as relevant now as in ancient times, and that the Jesus who drove the money changers from the Temple may yet inspire us to embrace justice and compassion as the soul of democracy. This is not a book for narrow sectarian minds; read it, and you will want to change the world.» —Bill Moyers «In this book, a powerful and authentic religious voice from America's heartland holds up a mirror to the Bush administration and its religious allies. The result is a vision of Orwellian proportions in which values are inverted and violence, hatred, and bigotry are blessed by one known as 'The Prince of Peace,' who called us to love our enemies. If you treasure this country and tremble over its present direction, this book is a must-read!» —John Shelby Spong author, The Sins of Scripture: Exposing the Bible's Texts of Hate to Reveal the God of Love «This is a timely warning and a clarion call to the church to recover the Gospel of Jesus Christ and to a great nation to resist the encroachment of the Christian Right and of Christian fascism. Many of us in other parts of the world are praying fervently that these calls will be heeded.» —Archbishop Desmond Tutu
An updated edition of the down-to-earth resource that offers twelve practices to make Christian faith a way of life Many Christians are looking for ways to deepen their relationship with God by practicing their faith in everyday life. This best-selling guide helps take belief out of the realm of theory and shows how to live it out in a series of twelve central practices such as hospitality, forgiveness, healing, testimony, and keeping Sabbath. Designed to work across a wide range of Christian laypeople, leaders, denominations, and study groups, this is the second edition of the book that Theology called «… a stimulating contribution to the work of making explicit the connection between what Christians do and what they believe.» Contains information on the practices discussed in the book and shows how they relate to and intersect with prayer, worship, and Bible study Offers a guide for conversation, learning, and growth at the back of the book This updated and expanded new edition includes a new introduction and two additional chapters that describes new insights into and experiences with the «practicing our faith» approach The book includes a variety of prominent contributors, who draw on their rich shared experience as believers, theologians, ethicists, and educators.